INTRODUCTION TO BOTS
Chatbots or”bots”for short are starting to pop up everywhere you turn. Forbes magazine wrote that “chatbots will be your new best friend,”but even if that’s not the case, a bot certainly could be your health and wellness coaching business’s best new team member.
As you dig into this eye-opening report, we’re going to assume that you’re not a “techie”and nowhere near being a technology geek. Meaning that you don’t need any technical skills or experience to set up a bot, but recognize the importance of technology in your business when it can be used to produce tangible results. If that is indeed the case, you’re in the rightplace.
The difference between bots and every other hot new technology that may have crossed your desk is that bots solve real world problems in a simple way. For example with bots, unlike with apps, users do not need to download anything new or change their existing habits. While bots are powerful in their capability, they have become popular primarily because of their ease of use.
Bots run on two-way messenger apps like Facebook Messenger, InstaGram, iMessage, and WhatsApp which collectively have about 2.6 Billion monthly users. Needless to say, you want to be where your customers are, and it has become clear that bots are the future not only for recruiting new clients, but also for support and retention. If you’re open to something new, bots very well could be the game changer you’ve been looking for. Not yet convinced? By the time you finish reading this short report, you will be.
So before we delve into the 25 ways a bot can positively impact your bottom line, let’s first discuss the other reasons why you’d be crazy not to get a bot ASAP (or if you have a bot, why you should upgrade and get a GOOD one).
REASON #1
BOTS ARE TAKING OVER
(WHETHER YOU LIKE IT OR NOT
Before you go thinking Terminator, realize that chatbots are not likely to literally go out and take over the world. They’re just going to make it a little better. Bots simply provide a 2-way interactive experience to help a user achieve a goal, be it to get help, learn something new, or buy a product or service. A good indicator of future technology trends is to look towards Asia where the web has been absolutely dominated by bots on two-way messenger apps. And it’s not just young people. An astounding 98.5% of internet users between the age of 50 to 80 use the messaging apps.
REASON #2
BOTS BUILD LISTS
(AND NOT JUST IN MESSENGER)
ne of the first thing that shocks people about chatbots is how many different ways you can collect clients. When you think about email, you basically have one option: an opt-in form. With bots you can collect clients in a dozen different ways including clicking a link, clicking a button, commenting on a Facebook post or scanning a code. When you consider the ease of gaining clients with the high value each holds, it is astounding. When you factor in the fact that bot subscribers also become email subscribers at an extremely high rate, it will truly start to blow your mind.
REASON #3
BOTS ARE AUTOMATED
(SO YOU’D BE CRAZY NOT TO HAVE ONE)
Nobody likes to work harder than they have to and nobody likes to wait any longer thanthey have to. Bots solve both of those problems. Let’s face it, most health and wellnesscoaching businesses don’t have automation in place to serve their clients and to recruit new clients around the clock. If you’re trying to compete in this day and age and you haven’t put automation to work in your practice, you’re going to be fighting an uphill battle. Having an effective client-getting and client-supporting chatbot will help you to stop chasing technology, and finally get in front of it
REASON #4
BOTS CONVERT CLIENTS (BOTH
ONLINE AND OFFLINE)
You might have heard about the statistics showing crazy high open rates and crazy high click-through rates with chatbots and messenger marketing. They are true. But it doesn’t stop there The fact of the matter is that even after the click, when a user
lands on your website or coaching offer, they are more likely to buy when they come from a bot. This is due to the engaging, fun and entertaining two-way communication that happens with an AI driven bot. People enjoy engaging with a bot because they’re fun. You’ll come to realize that email isn’t only far less effective, it’s really rather boring and no longer as potent a marketing tool as it once was.
REASON #5
BOTS CREATE POSITIVE ROI
(SO THERE IS NO EXCUSE)
Look, we’re smart enough to know that there is only one thing that matters to you as a business owner… “when I put money into it, how much money will I get back?” When it comes to investments, there is no better investment to make than in AI
automation bots. If you think about it, an automated bot is not only consistent and reliable, it will never take time off or ask for a raise. It will just quietly continue serving your existing clients and getting you new ones day after day 24/7/365. And while many people think that the role of a bot is to replace humans, that’s just not the case. Yes, a bot can reduce costs by eliminating the need for a staff. That said, a good bot will actually create more specific and targeted conversations with more prospective clients while saving you lots of valuable time and money. Bots like to pay their own way.
Okay, so now that you’re starting to consider jumping on the bot bandwagon and automating, let’s get into the nitty gritty. We realize that in sharing these insights they might not all make sense to you now, and that’s okay. After all, Bots are relatively new and even for experts like us, we are learning everyday. That said, when you break down the bot benefits in the 3 primary
areas; Marketing, Sales and Support things will begin to become more clear for you.
MARKETING
our bot will open up an entirely new and powerful marketing channel for your coaching business. We build bots that are literally client generating machines, capturing new clients in ways you’ve never imagined. Once engaged, your bot will create a personalized experience for each user nurturing them and converting them into paying clients. We call this “Conversational Marketing.”
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MESSENGER AUTORESPONDERS
Much like email, your bot will allow you to communicate with your prospects using an autoresponder, but with much higher open and click-through rates which means more subscribers will see your coaching offer. And, you can highly target your sequential messages specific to the interests of your prospective clients.
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MESSENGER BROADCASTS
Again, just like with an email marketing platform, you can reach your messenger subscribers with a bot by sending broadcasts. This can include all subscribers on your list or targeted segments, and you’re able to do this with precision.
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HIGH OPEN AND CLICK-THROUGH
Research shows that there is a dramatic difference between messenger and email click-through rates. People nowadays opt for messenger apps because it’s convenient and keeps away the clutter on their email feed. No one ever misses a message on Facebook messenger, InstaGram or other two-way platforms.
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1-CLICK EMAIL OPT-IN
It’s not about messenger vs. email. It’s about the superior efficiency of AI chatbot marketing. If you’ve struggled to build a sizable email list, you’ll be pleased to learn that a bot is probably the best email building tool ever created. Collect real email addresses with just one-click and with no opt-in permission required.
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WEBSITE SLIDERS AND BARS
The amazing thing about using a website slider or bar is that it allows you to send traffic from your website right into your bot. Communication is the key in marketing, and with a bot you’ll be able to boost communication with your prospects in a fun, entertaining and conversational way. People love engaging with bots.
MARKETING
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KNOWLEDGE QUIZ
A knowledge quiz is a great way to market. Aside from making your bot fun and entertaining, whoever takes the quiz will have a high chance of recommending it to other people who share the same interests.
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GROWTH TOOL URLS
There are a number of growth tool urls for bots and each type fits with a specific marketing strategy. Bot growth tools boost traditional marketing strategies and can quickly scale up your coaching practice in fun and exciting ways.
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EASY LANDING PAGES
Landing pages aren’t just for attracting visitors. A great landing page converts visitors into leads. Bots collect all the information you need with just one click by your prospective client. Gone is the boring and dull opt-in permission messaging.
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INTELLIGENT POPUPS
Bots can do automated pop ups, and when done at the right time it’s an excellent way to expand your reach, maximize your leads, and enhance client engagement.
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MESSENGER SCAN CODES
The functionality of a bot isn’t limited to the virtual world. You can actually print out
messenger scan codes for your flyers or business cards to direct your prospects
into your bot.
SALES
Everyone wants to make money while they sleep. Bots however, never stop to rest. Your new bot will not only capture new client leads, but it has the ability to help turn those leads into paying clients both online and offline. So no matter your coaching
niche, you’d be crazy to not add a client-getting chatbot to your sales team. Your Bot won’t even expect a sales commission.
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SHOPPING CART ABANDONERS
It can be quite disheartening to think that upwards of 80% of people who start to buy don’t finish the job. Bots automatically follow-up improving purchase rates.
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BOOK SALES CALLS
f your coaching business sells high end multi-session packages or services there is no substitute for having a one-on-one conversation with a prospective client. Bots can set the call appointment and provide useful client information so you never go into the initial conversation “cold.”
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SELL INSIDE YOUR BOT
With a bot, your clients can now purchase without going out of messenger. A sale can be easily done with a few simple clicks. Imagine the convenience and the increase in sales this could give to your coaching practice.
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SELL INSIDE YOUR BOT
Convince your clients that your coaching product will be the solution to their problem by letting them take the “Perfect Product Quiz.” We can customize your bot to be as simple or sophisticated as you want it to be.
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OFFER COUPON CODES
Bots can automatically send discounts or promotional coupon codes to your subscribers based on their specific interest and needs. Creating unique coupon codes for each subscriber can quickly boost your business. Who doesn’t love a good discount, right?
SALES
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FACEBOOK MESSENGER ADS
Rather than sending your ad clickers to a landing page, you now can send them directly into your chatbot. By doing so, they can be instantly subscribed to your bot and you can get them opted in for email or anything else you wish.
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AUTOMATED FOLLOW-UP
One of the most crucial parts of coaching is following up with your clients. From goal setting engagement and accountability to progress checks and rewards. Think about all the effort and time you will save automating the entire process. Using a bot will also ensure that you don’t miss a single clients achievement and success and sharing intheir excitementtogether.
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INCREASE ENGAGEMENT
Messenger isn’t only for communicating with friends and family, you can now increase the reach of your brand by providing clients a quick and convenient way of talking with you. Gone are the days that bot responses were very limited. You’ll be amazed with your bots ability to conversationally address and interact with your clients highly targeting their specific interests, needs, and concerns.
SUPPORT
t has been estimated that by the year 2026 AI chatbots will power 85% of all customer service interactions. Even better though is that the time saved can allow you to focus more on what matters most: acquiring happy clients and inspiring them to health and vitality.
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CUSTOMER CHAT WIDGETS
Accessibility and responsiveness are the key elements of legendary client support. With an AI chatbot widget, your clients can easily send you a message whenever they click on the messenger button, and your bot can handle 95% of their required responses saving you lots of time.
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AUTOMATED KEYWORD REPLIES
Sending out an automated response whenever someone types in a message or a keyword is another great way to save time and support your clients. Keyword replies can easily handle most all the issues your clients need help with 24/7/365.
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CLIENT TAGGING
Bots give you the ability to automatically classify your clients into specific groups using tags. Knowing your clients’ interests is an important element in building your relationship by ensuring they receive relevant messages specific to their personal needs and concerns.
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LIVE CHAT INBOX
Because some people want human contact and not all questions can be answered by your bot, a live chat feature is available that sends out an alert so you can hop on the conversation and immediately serve your client without disrupting the bot’s functionality whenever needed.
SUPPORT
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GOOGLE SHEET INTEGRATION
Customer information is a vital part of any business. Automatically collect and store your clients data using Google Sheet integrations with your bot.
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CHECKBOX INTEGRATION
Do you have webforms you already use to collect email and other important client intake information? If so, you can easily have your bot automatically handle that for you while at the same time subscribe your client to your bot. Easy peasy.
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SURVEY CUSTOMERS
You can’t blame clients for not having the time to open your email, or wait for the landing page to load and then take time answering a boring survey. You now have a better way to collect survey information with an AI chatbot and give your clients a simple, fun and information gathering conversation. They won’t even notice that it’s a survey!
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REDUCE LABOR COST
Labor cost is one of the things you should keep an eye on when running your business. Aside from the cost, managing people also takes a lot of hard work and time. Bots are a smart investment when it comes to improving your support system. They run forever and never need a break, benefits, or vacation
time.
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24/7/365
Bots are available whenever you need them to be. Unlike a human that needs sleep to power up, bots are intelligently designed to respond in a timely manner all the time.
By now, you’ve caught on to why bots are all the online marketing buzz, right? So, it’s not a question “if” you will get your own bot, but “when.” So, why not do it now?
Here are your 2 basic options: The first is to sit back and do nothing and to procrastinate and let this massive trend pass
right by you. You’ve missed opportunities in the past and you can always get a bot later, but then you will waste valuable time recruiting more clients now, providing them with improved support, and establishing an early competitive advantage in your health and wellness coaching niche.
Your second option, and we believe the wise one, is to get a client recruiting bot as fast as humanly possible because you’ll need humans like us at Health Coach Flow to support and help you to set it up.
Your first step then is to Click Here to register for our BotBuilder webinar and learn how AI Marketing Automation Bots can explode your health and wellness coaching business. This webinar is gold.
The second step is to go on Facebook Messenger to Health Coach Flow where you can meet our Bot who will be thrilled to give you a guided tour and demo.
After that, please reach out to us for a free consultation. And not to worry, we’re patient and will answer all of your questions and support you every step of the way. After all, we specialize in building bots for health and wellness coaches and we’ll always have your back.
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